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Shopify Gift Cards

Which VAT rates apply to both the sale of Shopify Gift cards and the use of them

Deborah Convery avatar
Written by Deborah Convery
Updated over 3 weeks ago

When a gift card is sold we treat that as a normal sale (just like the sale of a product) and we treat it as 20% VAT by default.

Then when it is used we treat it effectively as a discount.

So the sale of a £60 gift card and then it's use would look like this:

Sale of Gift card for £60:

Gift Card Sale - £60
Account: Sales

Tax Rate: 20%

Total VAT £10

Total:

£60 sale with £10 VAT

---

Redemption of gift card against £120 sale:

Sales principal - £120

Account: Sales

Tax Rate: 20%

Total VAT £20

Gift Card Redemption - £-60

Account: Sales

Tax Rate: 20%

Total VAT £-10

Total:

£60 sale with £10 VAT.

If a gift card only covers part of the order value and the rest was paid by say, PayPal, then that order would be allocated to the PayPal gateway summary.

In the instance the full order value was covered by the gift card, there is no other part to the payment.

During the accounts & taxes setup of your Shopify account in Link My Books, the default tax rate applied to both the sale of gift cards and their use is 20% VAT.

If you only sell standard rated products then you do not need to make any further changes.

What if I sell some zero rated products too?

If you sell a mixture of zero-rated and standard-rated goods, HMRC will allow you to zero rate the gift card sale initially and then allocate the correct tax rate when the gift card is later redeemed, depending on the product it is redeemed against.

How to set up Link My Books for Zero Rated gift cards

After you complete the setup wizard, on the Accounts & Taxes Mappings page you will need to make a small adjustment to the tax treatment for gift cards.

  1. Navigate to the Accounts & Taxes Mapping page, via the Accounts & Taxes menu

  2. Click Shopify Sales to expand open that section

  3. Under Gift Cards, change the tax rate from 20% VAT on Income to Zero Rated Income

  4. Click Shopify Refunds to expand open that section

  5. Under Gift Cards, change the tax rate from 20% VAT on Income to Zero Rated Income

This screenshot displays a section of an accounting integration's configuration, specifically focusing on how "Shopify Sales" transactions are categorized for accounting and tax purposes. The main heading "Transaction category" is highlighted with a red rectangular outline and shows "Shopify Sales."  Below this, various sub-categories of sales are listed. Each sub-category has corresponding "Account Name" and "Tax Rate" fields on the right. Several of these sub-categories are specifically highlighted with red rectangular outlines: * "Shopify Gift Card": This line indicates an "Account Name" of "LMB30: Shopify Sales (Inherit)" and a "Tax Rate" of "Zero Rated Income." * "Sales shipped to UK": This sub-category, along with "Standard Rated Products," "Zero Rated Products," and "Reduced Rated Products" nested beneath it, are all enclosed within a single, larger red rectangular outline around their respective "Tax Rate" fields. All of these "Tax Rate" fields within this highlighted group are set to "Zero Rated Income."  Other visible categories like "Principal" and "Principal Discount" are also shown with their respective account names and tax rates, typically "20% (VAT on Income)." The interface suggests a system for mapping e-commerce sales types to specific general ledger accounts and applying appropriate tax rates based on the nature of the sale and its destination.
This screenshot displays a configuration interface for mapping "Shopify Refunds" transactions to specific accounting accounts and tax rates. The main section is clearly identified by the "Transaction category" heading, which is highlighted with a red rectangular outline and indicates "Shopify Refunds."  Below this main category, various refund sub-categories are listed, each with corresponding "Account Name" and "Tax Rate" fields on the right. Several of these sub-categories are specifically highlighted with red rectangular outlines: * "Refunded Shopify Gift Card": This line shows an "Account Name" of "LMB31: Shopify Refunds (Inherit)" and a "Tax Rate" of "Zero Rated Income." * "Sales shipped to UK": This sub-category, along with "Zero Rated Products," "Standard Rated Products," and "Reduced Rated Products" nested beneath it, are all encompassed within a single, larger red rectangular outline around their respective "Tax Rate" fields. All of these "Tax Rate" fields within this highlighted group are set to "Zero Rated Income."  Other visible categories like "Other Refund" and "Refunded Principal" are also shown with their respective account names and tax rates, typically "20% (VAT on Income)." The interface provides a granular control over how different types of refunds, especially those related to gift cards and sales shipped to the UK, are treated for accounting and tax purposes.

How does this work technically in practice?

Example 1: Treating gift card sales as Zero Rated Income, followed by use of gift card against zero-rated products

You sell a gift card for £120 and account for that as zero-rated income.
Then the customer uses that to buy £150 worth of zero-rated products.
Paying £120 on the gift card and £30 by Shopify Payments.

Link My Books will break these transactions down as follows:

£120 Purchase of Gift Card at 0% VAT (£0 VAT)

£150 Sales at 0% VAT (£0 VAT)

-£120 Use of Gift Card at 0% VAT (£0 VAT)

Total VAT: £0.00

This works as both sides of the gift card (sale & redemption) are treated as Zero Rated Income and the VAT on the zero-rated products is accounted for correctly.

Example 2: Treating gift card sales as Zero Rated Income, followed by use of gift card against standard-rated products

You sell a gift card for £120 and account for that as zero-rated income.
Then the customer uses that to buy £150 worth of standard-rated products.
Paying £120 on the gift card and £30 by Shopify Payments.

Link My Books will break these transactions down as follows:

£120 Purchase of Gift Card at 0% VAT (£0 VAT)

£150 Sales at 20% VAT (£25 VAT)

-£120 Use of Gift Card at 0% VAT (£0 VAT)

Total VAT: £25.00

This also works as both sides of the gift card (sale & redemption) are treated as Zero Rated Income and the VAT on the standard-rated products is accounted for correctly.

How are orders treated which have been fully paid by gift card?

To help easily distinguish between the two scenarios, we have created a separate payment gateway for orders which were paid fully by gift card.

Orders that are listed within the Shopify Gift Card gateway "Gift_card_only" will only include all orders where they have been fully paid with a gift card.

This image displays a single entry from a list of payment gateway settlements or reports, likely within an e-commerce platform. The entry details a "Payment Gateway" as "Shopify - Gift_card_only," indicated by the Shopify logo. The "Amount" for this entry is "£ 0.00." The "Date" range covered is "February 1 - February 29, 2024." The "Status" shows a green checkmark followed by "Sent on March 6, 2024." On the far right, a blue "ACTION" button with a dropdown arrow is visible, suggesting available options for this particular entry.

Orders where they are partly paid with a gift card will be included in the settlement for the gateway where the rest of the payment was taken from.

This image displays a single entry from a list of payment gateway settlements or reports, similar to the previous image. It shows details for a "Payment Gateway" identified as "Shopify - Clearpay," marked with the Shopify logo. The "Amount" for this entry is "£ 78,558.76." The "Date" range covered by this settlement is "February 1 - February 29, 2024." The "Status" indicates a successful process with a green checkmark and the text "Sent on March 6, 2024." On the right side, a blue "ACTION" button with a dropdown arrow suggests available options or further details for this specific payment record.

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